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日本 Mister Donut「Mocchurin」驚喜回歸！線上預約竟要等 140,000 分鐘？

By Weekender Editor

2026年6月13日

去年，Mister Donut 推出了一款特別的新款甜甜圈，用以紀念其迎來 55 週年的重要里程碑：那就是「Mocchurin（もっちゅりん）」。 這款日本限定的 Mocchurin 甜甜圈以其極致 Q 彈的口感和復古可愛的吉祥物為特色，幾乎在瞬間就風靡了日本社群媒體。然而，由於需求量暴增加上限時供應，當時有些顧客還來不及品嚐，商品就已經下架了。 如今，Mocchurin 終於正式回歸，民眾為了不想再次錯過而排起綿延不絕的長龍。據報導，即使在颱風天裡，甜甜圈店門口依然有人苦等數個小時，而線上預約系統甚至顯示了令人難以置信的 140,000 分鐘等待時間。

目錄：

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什麼是 Mocchurin 甜甜圈？

Mocchurin 甜甜圈主打擁有「極致Q彈的口感」。這款甜甜圈結合了糯米粉與一般米粉，打造出極其柔軟且富有彈性的絕妙咬勁。 雖然 Mister Donut 最初是一家美國公司，但自從該連鎖品牌推出專為日本市場研發的甜甜圈後，便在日本真正迎來了爆發性的成長。他們標誌性的「波堤（Pon de Ring）」甜甜圈，正是源於消費者研究指出日本顧客對「Mochi Mochi（Q彈）」口感點心的熱愛。為了致敬這一品牌定義性的時刻，Mister Donut 在去年夏天推出了 Mocchurin 系列，其口味靈感皆來自日本傳統點心：黃豆粉（kinako）、日式甜醬油（mitarashi）、蕨餅（warabimochi）和紅豆泥（azuki）。 在本次的回歸販售中，官方共推出了三款口味。受歡迎的黃豆粉（220日圓）與日式甜醬油（231日圓）甜甜圈再度登場，而草莓 Mocchurin（242日圓）則是全新推出的口味。這款草莓甜甜圈內含草莓內餡與鮮奶油，表面再撒上草莓糖粉。

「店都還沒開，排隊人潮就長得誇張。更慘的是，我特地大清早起床，三個甜甜圈居然只能買到兩個，」一位顧客在 X 上寫道。

Mocchurin 狂熱：140,000 分鐘的漫長等待

在生怕錯過的「錯失恐懼症（FOMO）」驅使下，顧客們迅速湧向各大 Mister Donut 門市。Mister Donut 的線上點餐網站持續顯示「網路流量過高」的警告，更有顧客表示，在線上預約首度開放時，顯示的等待時間竟高達 140,000 分鐘（相當於整整 97 天）。

對於那些沒能幸運利用預約系統訂到點心的民眾，許多人選擇到實體門市碰碰運氣。長長的排隊人龍在店外繞了一圈又一圈，社群媒體上的用戶紛紛表示大約需要等待兩到三個小時。 雖然距離首日登場已經過去了幾天，但這場「Mocchurin 狂熱」依舊毫無降溫跡象。由於甜甜圈很快就會售罄，有些人甚至在甜甜圈店開門前一兩個小時就開始駐守。「我在開店前30分鐘就去了，結果前面已經有63個人在排隊。到了9點更是突破100人，」另一位顧客在 X 上回報。 「誇張，這看起來根本像是在排迪士尼樂園，」一位路過 Mister Donut 吉祥寺 Sunroad 店的行人驚嘆道。 也有其他人對這股熱潮發表看法，引發了關於日本消費主義和排隊文化的討論，並舉出其他同樣極受歡迎的限時活動為例，例如麥當勞與吉伊卡哇（Chiikawa）的聯名周邊搶購。在聯名合作、限量版、季節限定和獨家商品鋪天蓋地席捲而來的當下，不斷參與抽籤和排隊等待，已經讓部分消費者感到心力交瘁。

如何購買 Mocchurin 甜甜圈

訂購 Mocchurin 甜甜圈共有三種方式。您可以透過線上點餐網站或 Mister Donut App 進行手機下單。您也可以在門市現場排隊等待，不過每日店面庫存非常有限，且會優先供應給預約顧客。Mister Donut 已經發布了一份龐大的官方文件，列出了各個參與活動門市的出爐時間與甜甜圈供應數量。 雖然 Mister Donut 官方尚未明文規定整體的限制規則，但各家門市可能會根據現場狀況實施限購令或發放號碼牌。

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News & Opinion Food & Drink

Japan’s Mocchurin Donuts Are Back — With an Estimated 140,000-Minute Wait Time

Avatar photo By Aya Sato

2026年6月11日

Last year, Mister Donut debuted a special new donut commemorating its milestone 55th anniversary: the Mocchurin.

Characterized by their ultra-chewy texture and kitschy mascot, the Japan-exclusive Mocchurin went viral on Japanese social media almost instantly. But with increased demand and a limited-time availability, some customers were unable to try it before it was gone.

Mocchurin is now finally back and people are waiting in massive lines to not miss out again, with some reporting waiting for several hours at the donut shops even amidst a typhoon — and reservations even indicating an unbelievable 140,000-minute wait time. 

目錄：

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What Are Mocchurin Donuts?

Mocchurin donuts boast that they are the “ultimate chewy texture.” The donuts blend glutinous rice flour and regular rice flour for a super soft and springy bite.

Though Mister Donut originated as an American company, it truly exploded in Japan especially after the chain introduced donuts made exclusively for the Japanese market. Their iconic Pon de Ring donut was born after consumer studies highlighted how Japanese customers love chewy “mochi mochi” treats. As a callback to one of their defining moments, Mister Donut released the Mocchurin collection last summer with flavors inspired by traditional sweets: kinako (soybean flour), mitarashi (sweet soy sauce glaze), warabimochi (bracken starch) and azuki (red bean paste).

For their current re-release, there are three available flavors. Kinako (¥220) and mitarashi (¥231) donuts have returned, and the strawberry Mocchurin (¥242) is a newly introduced flavor. The strawberry donut has a strawberry filling, whipped cream and strawberry sugar.

“The line is insanely long even before the store opens. What’s even worse, I could only buy two out of the three [donuts] after waking up so early,” wrote a customer on X.

Mocchurin Madness: The 140,000-Minute Wait

With impending FOMO, customers quickly scoured Mister Donut shops. The Mister Donut Net Order website continually has a “high traffic” warning and some customers reported stated wait times upwards of 140,000 minutes (approximately 97 whole days) when online reservations first opened. 

For those who weren’t so lucky with the reservation system, many tried their luck waiting at the donut shops. Long swirling lines circled the shops and users on social media reported waiting around two to three hours. 

Though some days have passed from the big debut, Mocchurin Madness is still in full swing. As the donuts sell out fast, some have resorted to camping out an hour or two before the donut shop even opens. “I went 30 minutes before opening and there were already 63 people in line. By 9:00 it was already over 100 people,” reported another customer on X.

“No way, it looks like a line for Disneyland,” said a passerby at the Mister Donut Kichijoji Sunroad store. 

Others have been reacting to the craze with discussions on consumerism and queuing culture in Japan, citing other massively popular limited-time campaigns like the McDonald’s Chiikawa drop. With collaborations, limited-editions, seasonal and exclusive products shining all around, the constant lottery entries and line waiting are bringing some to burnout.

How To Get the Mocchurin Donuts

There are three ways to order Mocchurin donuts. You can place mobile orders through the Net Order website or the Mister Donut app. You can also wait on standby at the shops, though daily stock is very limited and reservations are prioritized. Mister Donut put out a massive official document listing the batch times and donut quantities for each participating location. 

Mister Donut has not officially stated any rules and restrictions, but purchase limits and numbered tickets may be implemented depending on the store.

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