Maximalist Kawaii Pop Extravaganza Celebrating 15 Icon-Making Years
If you were on the internet in the early 2010s, you would’ve definitely come across her famous, outlandish music video for PonPonPon, the surreal, candy-colored clip that turned Kyary Pamyu Pamyu into a global phenomenon overnight. Fifteen years after her 2011 debut mini-album Moshi Moshi Harajuku turned her into one of the most recognizable faces of Japan’s kawaiiculture export, Kyary Pamyu Pamyu is marking the anniversary with a festival of her own making.
PAMYU FES gathers artists spanning her career: veteran acts she’s shared stages with over the years like Kishidan and Kaela Kimura, alongside younger names carrying the same maximalist, cutesy spirit, including Atarashii Gakko!, FRUITS ZIPPER and MONGOL800. Expect a day built around spectacle as much as songs, with Kyary herself closing things out.
