A Summer Festival with Hello Kitty & Friends
From July 10 to September 1, Sanrio Puroland theme park is hosting a special event: a matsuri, or summer festival. Mixing both retro and futuristic neon themes, the Puroland Neo Natsu Matsuri will return for its 3rd year with the theme of “Future Cool Breeze.” The event will have fun festival games, character greetings, seasonal menus and limited-edition merchandise.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.
Neo Ennichi Games
The Neo Ennichi area at the first floor Entertainment Hall will have game booths to enjoy under neon lights.
The “yatai” booths will have carnival-style games, such as the shaved ice drop, the yakisoba game and ring toss. These games are ¥800 per session (cash only) and players are guaranteed to win an original button badge.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.
The “Pochacco’s Cool Ice Cream Festival” booth uses MR (Mixed Reality) technology for a next-generation summer festival experience. In the game, players will try to feed ice cream to the Sanrio friends. This game is also ¥800 per session (cash only) and players are guaranteed to win an original acrylic drink stirrer.
The “Mirai Photo” experience is a new attraction, debuting for the first time in Japan. This is a photo experience that uses AI to create visuals with futuristic style and Sanrio characters, where you can meet your “Y3K self.” Guests can then select their favorite image to be displayed in the large Neo Ennichi screen. This experience is ¥1000 per session.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.
Character Greetings
Matching the summer festival theme, a variety of Sanrio characters will be greeting fans in colorful yukata (summer kimono). Hello Kitty and Kuromi will also have alternative “Y3K style” outfits they will be appearing in.
A premier greeting opportunity will be hosted at the Event Corner during the event period. Guests can meet their favorite characters in their seasonal costumes in a more private experience. This attraction is an additional ¥3000 and includes an original postcard set. Up to four people can join with one participation ticket. To book this experience, please purchase a ticket through the advance lottery or the general sale on Lawson Ticket. Applications will open on June 20.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.
Photo Spots
Various seasonal photo spot installations will be available throughout Puroland for guests to take festival-inpired photos. By the third floor entrance of the theme park, a photo spot decorated with colorful lanterns and Neo Natsu Matsuri artwork will welcome guests.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.
Merchandise
An array of limited-edition goods will be available during the festival period. Retro-inspired merchandise includes plush toys, acrylic charms, nail stickers, eco bags, clear files and snacks.
Seasonal Menu
Like any other summer festival, the Neo Natsu Matsuri has an assortment of fun new items to kick off the matsuri spirit.
The menu includes fried mochi skewers, beef curry, popping cider, mentaiko pasta, and takoyaki-shaped mini cakes. A “Neo Lightbulb Drink” will also be sold with a yogurt-flavored drink inside a Hello Kitty-shaped bottle. Guests can find seasonal menu items at the Character Food Court, the Sanrio Rainbow World Restaurant, the Cinnamoroll Dream Cafe and the Sweet Parlor.
