Sanrio’s beloved beret-sporting golden retriever Pompompurin has been crowned as the winner of the 2026 Sanrio Character Ranking.
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This is Pompompurin’s second consecutive win after last year‘s thrilling battle where the character gallantly defeated five-year champion Cinnamoroll with 5.6 million votes. The 2025 win marked the first time in nine years that Pompompurin received the coveted first place prize, but perhaps thanks to the global festivities commemorating his 30th anniversary this year, Pompompurin’s reign has been extended.
Sanrio Fes 2026 Top 10 Winners
The winners were announced at Pacifico Yokohama, where characters gathered on stage to accept their placement in true beauty pageant style.
The final 2026 Sanrio Character Ranking top 10 results were:
- Pompompurin
- Cinnamoroll
- Pochacco
- Kuromi
- Hello Kitty
- Ahiru no Pekkle
- My Melody
- Tuxedosam
- Hangyodon
- Little Twin Stars
The Sanrio Character Ranking is an annual popularity contest that started in 1986 in Sanrio’s official “Monthly Strawberry Newspaper” publication. Characters are selected from over 450 historic and internationally iconic mascots from Sanrio’s extensive catalogue. This year, fans could vote for their favorite from a list of 90 total characters.
Pacifico Yokohama is also hosting Sanrio Fes around the Minatomirai area, with stage shows, pop-up shops, games and plenty of photo spots. Even the Minatomirai train station gates currently feature character voices when you tap your IC card. The famous Yokohama Cosmo Clock 21 ferris wheel is also joining in the celebration with a special limited-time illumination show featuring characters like Hello Kitty, Cinnamoroll and Pompompurin shining in the night sky.
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Updated On June 28, 2026
