Y-3 answers London’s call for its Spring/Summer 2012 collection, in honor of the host city’s upcoming 2012 Summer Olympic games.

Shown in New York’s Soho district as part of New York fashion week, Y-3 took a tour of British style and Olympic sport, all in the essence of Yohji Yamamoto, the label’s designer.

Yamamoto 68, is one of Japan’s most feted designers, after studying at Bunka Fashion College he debuted in Paris in 1980 and has been causing a stir ever since.

Offering sport as a theme, Y-3 presented unique takes on Olympic style, filtered through the street aesthetic of “London town”.

This meant clever renditions of classic English checks, graphic Mod-era prints, rough-and-tumble workwear, and the Union Jack.

Models walked the runway to a sound track of Tokio Hotel and Miyavi, while a front-row crowd including Dwight Howard, Samuel L. Jackson, Michael Pitt, and Peaches Geldof looked on.

Yohji Yamamoto official site: www.yohjiyamamoto.co.jp

Y3 official site: www.y-3store.com

Photos courtesy of Y3 / Getty