Tokyo Designers Week turns blue for 2010

Thousands of visitors from across the world are expected to attend the 25th anniversary of Tokyo Designers Week, at Jingu Gaien on October 29.

The event has become a landmark on the international design calendar as each year the whole of Tokyo is transformed by special events and parties. This year is expected to be the biggest exhibition yet as record numbers of creators descend on the capital.

New Environmental Design Theme – ‘Love Blue’.

Tokyo based designer Gwenael Nicolas unveiled his vision for the annual event at a press conference last week. The new theme is entitled ‘Love Blue – Environmental Design Exhibition’, building on the success of last years ‘Green’ theme.

“The intension of this shift from ‘green’ to blue is to show our determination to serve a greater environmental purpose. Green signified plants and land whereas the Blue signifies the sky and sea, which unite the land together.”
Nicolas said.

Designer Gwenael Nicolas speaks at Tokyo Midtown

TDW event design at Jingu Gaien, near Omotesando in Tokyo

A dome is a central feature of the exhibition, featuring film screenings and talks by designers

Tokyo Designers Week will host a wide variety of exhibitions including:

• Professional Exhibition
• Student Exhibition
• Container Exhibition
• Tent Exhibition
• Tent Shop
• Cube Exhibition
• Shop Partnership

Tokyo Designers Week will open on October 29, 2010.

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