by Jon Chai

The world’s leading swimwear brand, Speedo, has launched a shop in trendy Roppongi Hills, open for a limited time only during the month of August. Throughout its over 80-year history, Speedo has been passionate about life in and around the water, creating revolutionary new technologies and supporting swimming from the grass-roots through to the elite level, including 14-time Olympic gold medalist Michael Phelps. However, what many people don’t know is that Speedo is not only for top swimmers. The most advanced technology of its generation used in Speedo’s LZR Racer® series is also incorporated into the brand’s various product lines.

Now, with its complete product range incorporating such an advanced technological background, Speedo suggests a new exercise approach, coined ‘Urban Training Style,’ in order to meet the needs of busy people in our rapidly changing modern society. The Roppongi Hills shop will include training wear for land that promotes this ‘Urban Training Style’ idea. The standouts of these products are Speedo compression wear, which focuses on improving the efficiency of daily workouts, and Sensitive FIT, which provides unparalleled comfort (formore details visit

With the theme of the shop being ‘My Speedo,’ the company aims to promote the idea that people of all skill levels can find their ‘own Speedo’ and eventually experience a healthier lifestyle by incorporating exercise into their daily lives.

Roppongi Hills North Tower 1f 6-2-31 Roppongi, Minato-ku Open Sat, August 1–Mon, August 31 Hours: 11:00–21:00