IKEA’s Hypnotism Experiment Continues

IKEA

Would you agree to be sent into the future on a normal day of shopping? Perhaps it would help you relate to your new bed or bathroom setup more directly.

After last month’s experiment of hypnotising couples into thinking that they are participating in key life events in the future, the participants now share how they felt during their experiences.

A seemingly ordinary day of shopping for their future bedroom and bathroom at IKEA ended up being a guided experience of their forecasted and imaginary future.

With the help of actors and IKEA props, the unusual time travel experiment was led by world-famous hypnotist Justin Tranz. IKEA wanted their customers to be able to go through possible life events in a IKEA home setting, so that they could relate to their products and solutions in a realistic and creative manner—after all, when life goes through changes, so does our home.

Check out the video for yourself below:

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