Holiday Spirit in the Heart of Shinjuku
Running from November 11 through February 14, 2027, the popular winter attraction “Shinjuku Minamirumi” will light up six major venues across the Shinjuku South Exit area.
This year’s theme, “colorful & heartful,” promises an immersive experience featuring approximately 275,000 LED lights creating a continuous corridor of festive brilliance throughout the district.
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Suica Penguin Square — The iconic Suica’s Penguin, which has served as JR East’s beloved mascot for roughly 25 years, is scheduled to retire in March 2027. The Suica Penguin Square will host a special “Hanamichi Gate” flower-lined path honoring the character’s retirement, complete with exclusive photo spots.
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JR Minami-Shinjuku Building — a classic red-and-gold Christmas tree accented with burgundy ribbons and warm candle glow
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JR Shinjuku Miraina Tower — deep reds, shimmering gold, natural pinecones and cotton-accented Christmas trees
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Shinjuku Minds Tower — gently flickering lantern lights and spiraling lights
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Takashimaya Times Square — a magical festive tree
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Shinjuku Southern Terrace & Odakyu Southern Tower — champagne gold illumination and interactive motif cubes
Attendees can also participate in a digital stamp rally by scanning QR codes located throughout the event. The first 500 participants to collect all stamps will receive an exclusive Suica Penguin memo pad at the JR Shinjuku Station New South Ticket Gate.
