As the Summer Olympic Games draw closer, we’ve kicked off our Tokyo 2020 Watch series. This month, we consider the environmental costs of being an Olympic host city, how Tokyo is aiming to create a greener event, and how organizations involved in large events like this can reduce negative environmental impact. (Click on the images below to enlarge.)
GL EVENTS IS DEDICATED TO SUSTAINABILITY
With ever-growing concerns of climate change, how can organizations involved in large events like the Olympics reduce negative environmental impact to create a positive legacy for the future?
The influence of large sports events is an opportunity to improve the world and be a catalyst for change. GL Events is a proud leader in sustainability and is dedicated to creating the best events for clients, their guests, and the environment. Mostly recently, they launched a cross-industry research project to understand how sustainability factors in on businesses’ decision-making, especially when it comes to event management. To emphasize the importance of sustainability for corporations, GL Events offers a reminder of how it can benefit your business:
How Sustainability Works in Your Business’s Favor
Improved Brand Image: By being a part of the community, companies are viewed favorably by clients and potential clients. This offers a competitive advantage.
Long-term Cost Reduction: Energy efficiency, equipment maintenance, and streamlining processes reduce cost over time.
Employee Engagement: Corporate responsibility is linked to talent retention and employees are ambassadors for your brand.
A Chance to Innovate: Socially responsive acts create a chance to create something new or improve current products or business practices.
Investment Capital: Increasingly more money is being invested in companies perceived to be sustainable.