Where chocolate isn’t just a hit for your sweet tooth, it’s a way of life.

If you think chocolate is something to enjoy with just your taste buds, you’ve got some learning to do. And there’s no one better to give you a bit of education than Max Brenner. The wildly popular, Israeli-born chocolate franchise has been taking the globe by storm with the philosophy of “Creating a New Chocolate Culture Worldwide,” and it’s no surprise to see why.

The theme of the restaurants is all about experiencing chocolate with as many senses as possible: holding a warm, rounded mug of thick hot chocolate in both hands, bringing it up to your nose, and breathing in its heady aroma as you take a sip that makes you feel as if your insides were getting a warm hug. And that’s only one of the ways you can experience the chocolate extravaganza that is a visit to a Max Brenner shop. There are chocolate fondues, milkshakes, chocolate-drizzled waffles, and even a chocolate pizza. In fact, the menu is so inventive that it might just make Willy Wonka want to head back to the laboratory and think up some new ideas.


You’ll want to bring friends…

Many of the menu items are served with custom-made dishes and utensils as well, making a visit to Max Brenner something more than just a meal. The restaurant describes the chocolate eating (or drinking) experience as a “ceremony,” and whether or not you’re ready to convert to Chocolatism, it’s hard to deny the appeal that accompanies all of the attention to detail that is devoted to the “anti-vanilla.” And while you wouldn’t get funny looks if you decided to check out one of their Tokyo shops solo, this is definitely one chocolate experience that you’ll want to share with someone else. (First off, eating a chocolate pizza all by yourself is likely to put you in a sugar coma…) After all, when you create your own masterpiece from the Classic European—a do-it-yourself experience that combines towers of milk, dark, or white chocolate with toffee sauce, strawberries, cocoa sponge cake, and marshmallows—you’re going to want a witness to help you appreciate—and eat—your work of chocolate art.


Max Brenner’s chocolate pizza

However, if you don’t have time for a full sit-down chocolate session, there are plenty of dishes that can be taken to go, and a full selection of chocolate con- fections that would make a great gift for someone special—including yourself! The chocolate bars have been a hit in Tokyo—the franchise has locations in Omotesando and Skytree’s Solamachi, and will be launching their third shop in Hiroo, starting December 13. So if you’re feeling ready to take your chocolate level to the max, what are you waiting for?

Max Brenner Chocolate Bars:

Omotesando Hills
150-0001 Tokyo, Shibuya-ku, Jingumae 4-12-10 Omotesando Hills 1F | Tel: 03-5413-5888

Tokyo Solamachi
131-0045 Tokyo, Sumida-ku, Oshiage 1-1-2 Tokyo Skytree Town 1F | Tel: 03-5610-6400

Hiroo Plaza
150-0012 Tokyo, Shibuya-ku, Hiroo 5-6-6 Hiroo Plaza 1F | Tel: 03-6450-2400