FamilyMart is teaming up with Nintendo’s beloved character Kirby for a new nationwide campaign titled “Kirby and Friends Full Belly Festival,” which starts on November 11. The collaboration brings an irresistibly cute lineup of food and drink inspired by Kirby’s world to fill both hearts and stomachs.
The Kirby Collab Lineup
Seven limited-edition items will hit FamilyMart shelves for the first wave of the campaign. Highlights include Kirby’s Suikomi Prosciutto Sushi, a bite-sized sushi roll themed around Kirby’s signature inhale move, and the Warp Star Egg Roll Sandwich, topped with star-shaped cheese. Fans can also enjoy Apple Steamed Bread, embossed with Kirby’s face, and the fizzy Apple Jelly Drink, complete with a shuwa moko foam mix for playful bubbles.
Rounding out the menu are the Tabemas Mochi Kirby & Waddle Dee bites, Kirby’s Creamy Mushroom Soup and Kirby Creamy Tomato Noodles. Each product blends FamilyMart’s convenience with the whimsical charm and bright pink flavors of Dream Land.
Limited Edition Merchandise
The fun doesn’t stop at snacks. By purchasing eligible items and collecting stamps via the FamiPay app, shoppers can enter to win prizes such as Kirby plush toys.
Fans can also pick up exclusive merchandise in stores, including the Ichiban Kuji Kirby: Pupupuri Mix lottery (¥780, from November 15) and the Kirby Garland Light Book (¥3,179, from November 8).
For gamers, FamilyMart Online will hold a lottery sale for the new Nintendo Switch 2 and Kirby Air Riders bundle between November 11 and 17.
Kirby’s appetite knows no bounds, but this collaboration promises to leave fans both satisfied and smiling.
