As Japan takes steps to reduce the country’s smoking rate leading up to the 2020 Tokyo Olympics, Jouz’s new slogan, “Freedom to Indulge,” is helping Tokyo’s smoking community do just that.

Last month, the brand launched two products at the glam Bvlgari Private Lounge in Ginza: the Jouz 20 Pro heat-not-burn tobacco device and the zero nicotine closed vape system Jouz S. Having recently scored a win at the 2019 iF Design Awards in Munich, Jouz is making waves with its sleek, intuitive, high quality products while at the same time reducing health risks for smokers – and for those around them.

The luxury Jouz 20 Pro carries continuous charge for 20 heat sticks and comes with a hand-cut, high-grade leather covering in navy blue or wine red. It also has a companion app to adjust the heat of the device. The stainless steel Jouz S zero nicotine vaping device is available from this summer and comes in five replaceable flavor cartridges: Virginia Tobacco (imagine eating maple syrup pancakes with hints of green herbs in front of a wood fire), Menthol, Blueberry, Muscat Grape and Coffee.

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