What does Japan mean to you? That is the question this initiative asks while raising money for Tohoku earthquake survivors.

Almost two years will have passed since the tragedy of the Great Tohoku Earthquake. My Japan is a photographic fundraising initiative which asked people on Facebook, in the weeks following the earthquake, “what does Japan mean to you?”. Over the following months, the project received over 1,400 photographs from people from 21 countries, all depicting the beauty and vibrancy of Japan. This resulted in three exhibitions in Tokyo, a coffee table book and a postcard series.

My Japan is now gathering all those images together for a special exhibition, aptly named My Japan Then & Now: A Retrospective Exhibition. Many of the prints will be available for sale, in addition to the photo book and postcards, with all the proceeds to benefit the Japan Emergency Network. The aim of My Japan is to “bring people back to Japan and to share the beauty and joy of this magical land” and we can certainly get behind that – particularly in the knowledge that proceeds go to a good cause.

Click here for more information about My Japan and to catch a glimpse of the kind of work they do, or watch this video:

My Japan Then & Now: A Retrospective Exhibition

When: March 11-16

Where: Subject Matter Gallery (see map)

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