FamilyMart has launched a new collaboration with Nintendo’s Animal Crossing: New Horizons, bringing a touch of island life to its stores across Japan. The campaign features a variety of practical goods and interactive elements designed for the spring season. Beyond just collectibles, the event includes special store transformations and digital rewards that integrate the game’s relaxing aesthetic into the daily shopping experience.
© Nintendo via PR Times
Grab Your Gear: Limited Rewards and Freebies
Starting April 7, 2026, shoppers can pick up original Animal Crossing tote bags when purchasing two qualifying ice cream items. These bags come in two colors — sky blue and soft green — and are made from a lightweight material suited for carrying lunch boxes or small essentials.
For those who use the FamiPay app, a stamp system offers a chance to win a curated gift box from Mitea Organic featuring a full collection of character-themed lip colors. Fans looking for digital content can also find download cards for game expansions which double as entry tickets for a travel pouch and multi-case giveaway.
From Plushies to Skincare: The Lifestyle Collection
The collaboration also features the “Welcome Back! Happy Memories” Ichiban Kuji, a lottery-style release that brings back popular items from previous collections. Priced at 790 yen, the lineup includes functional household pieces like a Timmy and Tommy plush tissue case, a “Nook Stop” sound bank and an Isabelle alarm clock.
For a more subtle look, the store’s “Convenience Wear” line now includes socks with Tom Nook’s leaf motif and a versatile 3-way towel-in-pouch. Additionally, the Mitea ORGANIC beauty line offers skincare kits and lipsticks that focus on quality ingredients paired with themed packaging.
© Nintendo via PR Times
Explore Island Life: Immersive Decor and Bonuses
To round out the event, FamilyMart has decorated three flagship stores in Tokyo and Osaka with full Animal Crossing wraps, creating a themed environment for visitors. These locations, including the Kaigan Sanchoume and Tokyo Bay Shiomi Prince Hotel branches in Tokyo and Osaka Airport-front branch in Osaka, feature special interior decorations that mirror the game’s atmosphere.
For fans elsewhere, a simple GPS check-in via the Nintendo Store app at any FamilyMart location unlocks an exclusive smartphone wallpaper. This campaign is part of FamilyMart’s broader initiative to offer more engaging and community-focused experiences beyond traditional retail.
Family Mart x Animal Crossing Campaign Details and Helpful Links
Most campaign elements, including the tote bag giveaway and store decorations, run until April 20, 2026. Please note that physical rewards like the Ichiban Kuji prizes and tote bags are limited in quantity and available only while supplies last.
- Ichiban Kuji Prize List: Full details on the “Happy Memories” collection can be found on the official Ichiban Kuji website.
- Mitea ORGANIC Collection: View the full lineup of island-themed skincare and lip colors at the Mitea ORGANIC landing page.
- Download Card Campaign: Register your purchase for travel gear giveaways at the official entry site.
- Online Sales: For fans unable to visit in person, select “Convenience Wear” items are available via lottery on the FamilyMart Online Store.
