What Are Fukubukuro?
The countdown to the new year is almost upon us, and with it — lucky bag shopping season. Fukubukuro are a yearly retail tradition. Combining the kanji for fuku (福, meaning “good fortune”) and fukuro (袋, meaning “bag”) to create “lucky bags,” fukubukuro come in all shapes, sizes and categories from snacks to luxury brands. Shops fill the bags with a variety of products — adding up to a higher value than what the bags are sold for. It’s a good way to clear some inventory, and thank customers for another year of fruitful business with discounts and gifts.
Traditionally, these lucky bags are supposed to be a mystery. Shoppers take a gamble not knowing what exactly they are buying; but the fun is in unboxing and seeing the surprise contents inside. Recently, fukubukuro have started to show previews or fully revealing their inner treasures to customers beforehand. Sometimes fukubukuro even have original items produced exclusively for the lucky bags.
With so many lucky bags to choose from, here’s our guide to some of the most popular fukubukuro — and how to hunt for them.
Image courtesy of Disney Store Japan, Walt Disney Japan Co., Ltd.
Disney Store
Pre-order Dec. 5 – 16
The Disney Store’s annual fukubukuro sale is a much anticipated event. The bags are filled with a variety of fun previously-released products, but also specifically curated items that fit the zodiac theme for the coming year. As 2026 is the year of the horse, both tiers of lucky bags will include a plush toy of either Mickey Mouse or Minnie Mouse dressed up as a horse. Customers are also guaranteed to get a stainless steel bottle with either a Mickey or Minnie pattern.
Customers can choose from either a ¥3,500 bag or ¥10,000 bag, claiming to contain merchandise worth an estimated three times the price of each lucky bag.
The pre-order period will run from December 5 at 10:00 to December 16 at 9:59. Bags are expected to be delivered around December 27.
Images courtesy of PR Times
Seven-Eleven
Pre-order From Dec. 22
Even konbini have their own fukubukuro. Seven-Eleven’s lucky bag (¥3,300) includes a kitchen timer in the shape of their iconic convenience stores and a rubber coaster inspired by Seven Cafe coffee cups.
Additionally, lucky bags will have a set of two horse-themed plates in collaboration with the brand Pantovisco, and a hand towel from the brand Sou Sou. Customers will also receive a set of e-coupons issued via a dedicated LINE account (Seven Dream Campaign Reception). Discounts include eleven ¥100 coupons for Seven Cafe and smoothie drinks, twelve ¥100 coupons for onigiri and sushi, five ¥100 coupons for The Seven Sweets products, and five ¥100 coupons for sandwiches and rolls.
One in ten bags will also have an extra ¥500 Seven-Eleven pre-paid card that can be used from December 22 to March 31, 2026.
Images courtesy of PR Times
Mister Donut
Pre-order From Dec. 10
Mister Donut is celebrating their 55th anniversary this year. The beloved donut chain opened its first Japanese shop in Osaka in 1971 and, though originally developed from the United States, has become Japan’s number one donut shop with over 1000 branches across the nation. Mister Donut has a delicious lineup of flavors and donut styles to offer, and commonly collaborates with popular characters such as Pokemon.
In celebration of their impressive timeline, Mister Donut’s 2026 fukubukuro is themed after the company’s history with original characters and retro goodies featuring Osamu Harada’s illustrations.
Images courtesy of PR Times
Two lucky bag varieties will be available. The smaller bag (¥3,800) will include a donut decoration kit, a Pon de Lion character mini tote bag, a set of two hand towels, a letter of appreciation and a donut exchange card which customers can use to redeem 20 donuts until May 31. Customers who purchase this set are also eligible to enter a raffle for a Duskin Museum experience in Osaka with included accommodation, or a Mister Donut voucher worth ¥5,000.
The larger lucky bag (¥6,500) will include a drip coffee set, an Osamu Harada tote bag, a Pon de Ring plush toy, a hand towel, a schedule book, a letter of appreciation and a donut exchange card for 35 donuts. Customers who purchase these lucky bags can enter a raffle for an original Osamu Harada mug or a Mister Donut voucher.
Reservations for the lucky bags can be made in-store and online starting on December 10 at 5:00 a.m. Limited quantities will also be released without pre-booking starting on December 26.
Images courtesy of B-R Baskin-Robbins Co., Ltd.
Baskin-Robbins
Pre-order Dec. 9 – 29
Better known by its nickname “Thirty One” in Japan, Baskin-Robbins is another American chain that found great success with the Japanese market since its debut in 1974, now offering Japan-exclusive seasonal flavors such as Matcha Anmitsu and Sakura Cheesecake.
The 2026 Baskin-Robbins lucky bag comes in two sizes. The smaller bag (¥2,500) comes with a cone-shaped keychain featuring the popular Popping Shower flavor, a spoon hair clip and a set of two silicone bands. Customers will also get five ¥500 tickets that can be exchanged for ice cream at the shop. The bigger lucky bag (¥3,500) comes with seven ¥500 tickets, along with an original kitchen timer and a cup-shaped keychain.
Mobile pre-orders for the lucky bag will be open from December 9 at 10:00 to December 29 at 20:00. Mobile orders can be picked up in stores between January 1 and January 7. Lucky bags will also be open for purchase without reservations from January 1 until supplies last.
Laforet Harajuku
Pre-order Dec. 1 – 31
The Laforet department store is renowned for housing some of the most popular fashion brands in the heart of Harajuku. Thus, Laforest is also notorious for its crowds during the fukubukuro sales. Luckily, the department store has a dedicated website listing all of its participating brands and respective discounts all in one place.
Lucky bags are categorized into three styles: regular mystery lucky bags filled with discounted items, limited-edition bags created exclusively for Laforet Harajuku and visible lucky bags whose contents are pre-revealed. Participating brands include Jeanasis, An Mille, RNA Media, Maison de Fleur, Alice and the Pirates, Atelier Pierrot, Metamorphose and Nile Perch.
The general lucky bag reservation period is from December 1 to December 31, but some store sale dates may vary. Please check the list to verify each respective deadline and whether reservations need to be made online or in-store.
On top of the lucky bags, Laforet’s fashion shops will also have new year specials including markdowns and sample sales.
Images courtesy of PR Times, Mos Food Services Co., Ltd.
Mos Burger
Pre-order Nov. 25 – Dec. 24
As the second largest fast-food chain in the country after McDonald’s, Mos Burger has been serving classic burgers and innovative rice-bun patties since the 1970s. The burger shop will be teaming up with Sanrio for a collaboration featuring My Melody and Kuromi, which are celebrating their respective 50th and 20th birthdays.
Mos Burger will be selling limited-edition lucky bags (¥5,000) stuffed with collaboration merchandise. The cute drawstring bags will include an eco bag that can be folded into a character pouch (choose between My Melody and Kuromi when making your reservation), a set of two plates and a satin pouch. Customers will also receive ten ¥500 meal vouchers that can be used at Mos Burger restaurants nationwide. The vouchers will be valid until March 31, 2026.
Images courtesy of PR Times
Coco’s Restaurant
Pre-order Nov. 18 – Dec. 25
Coco’s Restaurant is an American-style family restaurant that came to Japan in the 1980s. With a family-friendly atmosphere, drink bar and extensive hearty menu, Coco’s is a nostalgic eatery for both locals and tourists alike.
For their lucky bag (¥4,400), Coco’s is offering a winter-themed package with items that can lift one’s spirits during the cold season. The lucky bag itself is a beautiful Nordic-inspired knit bag with Coco’s-esque patterns of cutlery and hamburg steaks wrapped around the design. Inside is a ceramic mug with a tea strainer, a stainless steel spoon, an exclusive blend of strawberry honey tea, masking tape, paper clips and eight ¥500 vouchers that can be used from December 26 to June 30, 2026.
Reservations start on November 18, and bags will be delivered from December 26 to January 6. To reserve your lucky bag, tell the cashier at the register that you would like to pre-order a fukubukuro and you will be given a form to fill out. Pre-orders cannot be made over the phone or online.
Image courtesy of Jins Co., Ltd.
Jins
Pre-order Nov. 6 – Dec. 14
Jins eyewear has a unique take on the fukubukuro. Instead of a lucky bag filled with different goodies, Jins takes inspiration from pochibukuro, money envelopes gifted during New Years. The Jins lucky envelope (¥6,600) contains either a ¥10,000 or ¥14,000 coupon that is valid from January 1 to March 1, 2026. A creative design — the coupon is actually printed on an eyeglass cleaning cloth. When you’re ready to redeem your coupon towards new glasses, present your lucky cleaning cloth and Jins staff will cut off the voucher part. Do not cut the cloth yourself as that will invalidate the voucher.
On top of the voucher, the lucky cloth also entitles you to two offers that can be used for a whole year: ¥2,026 off your bill and 10% off a companion’s purchase. These discounts can both be used unlimited times during the event period from January 1 to December 31, 2026, limited to one offer per transaction per day.
Images courtesy of PR Times
Takashimaya
Pre-order Nov. 26 – Dec. 14
Takashimaya department store will offer a luxurious lucky bag to ring in the new year’s fortune. Under the supervision of popular fashion and fortune-telling editor Yoshifumi Aoki, the bags are limited to just 20 people through a lottery system.
The lucky bag (¥39,000) includes a limited edition wallet and coin case set made from horse leather to match the 2026 zodiac. The set will come inside a “wallet futon” to “give your wallet a rest and improve your financial luck.”
This fukubukuro also comes with exclusive experiences. On February 8 (13:30-15:00), lucky bag winners will meet at Matsuya Salon in Tokyo Daijingu Shrine for a private formal worship and tea event. Guests will enjoy cherry blossom pink jelly, strawberry jelly and soy milk mousse. Then, customers can also pick a reservation from February 20 to 22 (11:00-17:30) for an eyebrow and complexion touch-up service by Makeup artist Miwako Mizuno at Nihonbashi Takashimaya’s Belle Sympathique beauty studio.
To apply for the lucky bag lottery, download the Takashimaya app. Winners will be announced through the app in mid-December.
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Updated On December 7, 2025
