Located steps from Sensoji Temple, the newly opened Engawa Asakusa is meant to serve as a hub for Japanese culture and craftsmanship. In addition to an on-site cafe that serves authentic sencha drinks and baked goods, it has a dedicated shop filled with hundreds of award-winning, made-in-Japan items: homeware, cosmetics, traditional goods and souvenirs, food, clothing and more.
Hand-selected for their quality and beauty, each item is thoughtfully made, elegantly packaged and designed to enrich your daily rituals with the spirit of Japanese hospitality and tradition.
Below, three stand-out products.
Wa Nail: Japanese-Inspired Nail Art
Add dazzle to your digits with Shape-Memory Nail Tips Flexy Wa Nail, an innovative nail tip with shape-memory functionality developed through a collaboration between nail techs and dentists. Long-lasting and reusable, the tips soften to match the curve of your natural nails when heated, hardening once cooled, creating a gel nail-like fit without damage.
Wa Nail tips also bring a heavy dose of style thanks to the brand’s fusion of traditional Japanese crafts and modern art. Attached using a special double-sided tape or skin-safe liquid adhesive, the reusable tips can be worn for up to three weeks — or changed daily to match your outfit. Product longevity, plus a mass production method using metal molds, also keeps them affordable. Japanese design, user-friendly performance, solid value: These tips are polished to perfection in every sense.
Picture Tenugui: Vibrant, Hand-Dyed Art
Brighten your home with vibrant picture tenugui made with a century-old technique. Tenugui are traditional hand towels, but their modern uses stretch beyond the practical. With designs ranging from simple patterns to complex renderings of Japanese landscapes, tenugui are often ornamental. This is especially true of the Hamamonyo picture tenugui produced by Case Corporation, dyed using the Yokohama Nassen method.
Originally developed for Yokohama’s silk export industry, Yokohama Nassen employs dozens of colors and stencils all applied by hand — for its complex designs. This internationally acclaimed technique is combined with a proprietary bleached cotton fabric to create Hamamonyo picture tenugui. New designs are added each season to a collection already 3,000 strong. Framed, they become a beautiful conversation piece in any home.
Sui: Refined Wellness Sweets
“Iki” is a Japanese aesthetic celebrating refinement, intention and quiet sophistication. The kanji can also be read as “Sui.” Inspired by this spirit, Sui is a wellness sweets brand curated by a certified dietitian under Fukura.Fukura. Its philosophy is simple yet profound: to create “zero-regret” confections that elevate taste and mindfulness alike, honoring the integrity of every ingredient.
Dumplings are made with specially cultivated brown rice, prized for its depth of flavor and nutritional richness, distilling the grain’s vitality into a moment of balanced indulgence and calm. No artificial sweeteners or preservatives are used; instead, a precise blend of natural ingredients gently moderates blood sugar levels, comforting body and mind. By preserving the umami of pure ingredients, sweets are as wholesome as they are exquisite. Sui invites not restraint, but refinement — a serene indulgence, a quiet celebration of self-care.
More Info
For more information about Engawa Asakusa, visit the shop Instagram or website.
