Asakusa is getting a taste of western Japan.

Running for a limited time at Engawa Asakusa, this pop-up shop brings together food, drinks and regional specialties from across the West Japan Golden Route — a series of must-visit locations spread through western Japan — with a particular spotlight on Fukuoka city. Timed to coincide with the Feel Fukuoka event in Roppongi, it’s a fascinating stop-in for anyone curious about Japan’s western regions — no travel required.

Set inside Engawa Asakusa’s cozy cafe space, the pop-up mixes shopping, eating and visual inspiration.

What You’ll Find

  • A curated product showcase and sales area featuring local goods from 19 municipalities across western Japan

  • A lineup of craft beers and regional specialties, spotlighting lesser-known producers

  • Eat-in cafe options, including a limited-time collaboration menu inspired by the West Japan Golden Route

Whether you’re picking up souvenirs, trying something new or gathering ideas for a future trip, the pop-up has something for you.