The Kawaguchiko Herb Festival is held during the region’s lavender blooming season. Though the magnificent view of Mt. Fuji with a purple expanse of lavender in the foreground is worthy of a visit in and of itself, visitors can also partake in a variety of activities. Enjoy the various tents and craft markets in Oishi Park and Yagisaki Park, including souvenirs from the town of Fuji-Kawaguchiko.