Social networks a "chore"

Featured - May 10th, 2012

Today’s generation are constantly plugged in social networking sites. A recent survey by ad agency JWT shows young people aged 19 to 26 in Singapore, China and the US, find their commitments on the social networks demanding, reports the Wall Street Journal. Almost every youth has multiple accounts on sites like Facebook and Twitter. Although these sites were designed to ease communications, their use is affecting younger generations differently. Some feel that is is becoming a “chore”, feeling pressured to constantly log in and socialize virtually. In China, 58% said that their obligation to Chinese social network sites is stressful. With smartphone technology, young adults are almost always plugged in even in the bedroom or while on a date. Respondents from China and Singapore, though, do still find keeping up with social networking “necessary” for their daily lives.