Sony Spreads Message Of Hope To Japan

Trends & Culture - December 18th, 2011
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In the midst of the holiday season, when thoughts often turn to those in need, Sony invites people around the world to share messages of encouragement and support with the citizens of Japan – particularly those in the hard-hit Tohoku region – as they undergo long-term rebuilding following the devastating earthquakes and tsunamis last March.

Messages can be submitted and browsed through a special “Message to Japan” Web site at http://messagetojapan.sony.com.

The site, developed by Sony Corporation of America shortly after the disasters struck, is designed to capture inspirational messages from the global community and deliver them to those who need them most.

Messages submitted to the site will be streamed and displayed for people in affected areas throughhttp://messagetojapan.sony.com/broadcast/.

Message submission is simple says Sony:

Just visit the messagetojapan.sony.com site, type your message of support, enter your first name, select your country of origin, and click “submit.”

Message to Japan

All languages will be accepted, though English and Japanese are preferred to ensure that they can be read by the maximum number of people in Japan.

The site also allows consumers to share their messages with family and friends via Twitter, Facebook and e-mail to encourage them to submit messages, too.

Messages submitted to the site will be prominently displayed at a series of Public Viewings of the final match of the FIFA Club World Cup Japan 2011 on Sunday, December 18, in the areas affected by the disasters.

The viewings, which are being organized by Sony Corporation in Japan, will take place in the cities of Rikuzen-Takata, Tagajo, and Aizu-Wakamatsu in the prefectures of Iwate, Miyagi, and Fukushima, respectively, and will allow visitors to watch all the action live on a gigantic, more than 250-inch screen.

Restart Japan

Sony is inviting members of local youth soccer teams, residents of temporary housing who lost their homes in the earthquakes and tsunamis, and other people in the affected areas to the event.

In addition to watching the match, people will also be able to experience the PlayStation Vita, watch animated features from Sony Creative Products, a division of Sony Music Entertainment Japan, and enjoy refreshments served by Sony volunteers.

Both the Public Viewing events and the “Message to Japan” project are part of the RESTART JAPAN initiative, a collaboration between Sony and Save the Children Japan focused on supporting medium- and long-term recovery in the region.

For more information, visit http://www.savechildren.or.jp/restartjapan/about/?lang=en.