Tully’s Coffee promotes projects and products rooted in local communities as one of their management philosophies, which is “to become a cafe rooted in the local community.”

To that end, Tully’s has been expanding area-specific promotions in Hokkaido, Kyushu, Kyoto, Tokyo, Tohoku, and Osaka. This summer, Mt. Fuji-inspired products will be sold at 37 shops in Shizuoka, Yamanashi, and Kanagawa in shops where you can look up at the mountain.

Ramune Blue Frozen -Mt. FUJI-
Tall: ¥690

A frozen drink featuring a refreshing ramune flavor. A pineapple jelly texture provides a nice accent, and the shaved ice topping even looks like Mt. Fuji. It comes with a limited edition straw flag.

Mt.Fuji Tumbler

Mt. Fuji-themed visuals are displayed in a 360-degree panorama.

Mt. Fuji Kasama Mug

Mugs made in Kasama with impressive blue glaze.
Tully’s Teddy Bear

Mini teddy bear with a triangle shaped bow based on Mt. Fuji and the waves of the sea.

Mt. Fuji Area Tully’s Card

Tully’s card displaying Mt. Fuji in a light and fun style.

More limited items, like vanilla ice cream, coffee, sandwiches, green tea and more are also available.

The promotion runs from from July 2 to August 19.

For more information, visit the official website or PR TIMES (Japanese only)