Between January 24 and Valentine’s Day, the winter-only Hokkaido-based online chocolate shop, Snows, is hosting a pop-up store in Daimaru Tokyo. It features the company’s newest item, Snow Chips, crunchy snacks that also melt in your mouth. Customers can also purchase Black Snow Balls and the brand’s famous Snow Sand sandwich cookie, including the option of a limited-edition Valentine’s tin.

Launched in January 2021, Snow Sand quickly became a hot topic of conversation on social media sites. Following the launch of new products, the brand changed its name to Snows in 2022.