FrankNitty3000 probes the boundaries between art and persuasive “advertising.” His vivid, fantastical, and sometimes comical deconstructions of “popular” imagery challenge his audience, urging them to question his alternative reality and leaving them uncertain if what is being seen is part of its original contextual framework or not.
With a background as a film director and art director, he has long had a fascination with the realms of advertising, fashion editorial and the ubiquitous promotional imagery that is so much a part of our daily subconscious experience. In the same way these stories and images attempt to influence us into an imaginary relationship, Frank guides his audience into entering his frenetic mind and contemplative surrealist imagination.
Ironically, this deconstructive approach has led to collaborations with some of the world’s finest luxury brands, fashion labels and other corporates.