AlphaTheta Corporation, the company responsible for Pioneer DJ products, is set to launch the AlphaTheta Lab® popup store at Harajuku’s Mil Gallery, running for 9 days from March 23rd to March 31st.
The popup aims to create an inclusive community for music lovers, and provide experiences for beginner DJs to professional DJs at the forefront of the music scene. It will also provide opportunities to touch, try, and purchase a range of AlphaTheta’s DJ equipment firsthand, as well in-depth workshops, followed by free DJ events in the evenings. Special workshops tailored for parents and children (ages 6-12) will also take place on March 30th.
The AlphaTheta Lab® popup space will transform into a vibrant dance floor with DJ performances curated on March 23rd (Saturday) and 29th (Friday), starting at 6:00 PM. The lineup features local artists such as Kotsu from Japan-based house music collective CYK, Samo from Fullhouse, and N² from Kyun Desu.
