Enter the World of Tamagotchi
In celebration of Tamagotchi’s 30th anniversary, the Dai Tamagotchi Exhibition will be hosted across Japan, with its first stop in Roppongi.
Tamagotchi, the digital pet toy, was released by Bandai in 1996 and instantly became a global phenomenon. Since its debut, 38 different models have been released, evolving with new technologies and designs including infrared communication, color LCDs, touch screens and Wi-Fi functions. The toy continues to be wildly popular — spreading to over 50 countries and surpassing 100 million units in sales.
The exhibit looks back at 30 years of Tamagotchi’s development and contributions to pop culture. The gallery will cover the toy’s various charms and also feature artwork from various artists. Limited edition merchandise will also be available, including an original Tamagotchi model in collaboration with designer Mitsuhiro Higuchi.
The Dai Tamagotchi Exhibition will be touring across the country. Tokyo is the first stop in the schedule, with a venue at Roppongi Museum from January 7 to February 2, 2026. From March 6 to April 5, the exhibition will be open in Aichi’s Nagoya Parco. From April 24 to May 6 it will be exhibiting at Ibaraki’s Mito Keisei department store, along with Osaka’s Daimaru Umeda store in August (exact dates to be announced). Other tour locations will be announced at a later date.
To reduce congestion and ensure safety, this exhibition will require designated dates and times for all gallery dates. A special admission ticket and merchandise bundle will also be available that includes an exclusive Tamagotchi “shaka shaka” drawstring bag. The advance lottery application will be open from November 19 to November 30. The general sales period will begin on December 10.
