The cult fashion store Beams T shirt gallery, opened a special exhibition with the theme, “Sport is Art” in the back streets of fashionable neighborhood Harajuku, the Japanese clothing store launched a limted edition collaboration with sportswear giants Nike this week.
Window display featuring revolving T shirt signage
The whole store has been decked out as a locker room, customers can browse T shirts on the wall gallery before selecting the corresponding number, size and color. Staff then wrap the selected shirt in a special Nike shoebox for take out.
Selected shirts revolve in the entrance
The gallery opened on Friday the 19th, but Weekender learned that most stock had gone by the following Saturday afternoon!
Don’t worry brand addicts a new batch is due in soon, but Weekender recommends you get there sharpish as Tokyo-ites know a bargain and there is nothing that Japanese consumers appreciate more than the words ‘limited edition’.
Beams camera crew document the event
Selection of sport inspired photographs, subtly reinforce the theme of the evening
Singha beer, delicious – but how is it connected to sport?
Beams Website here.
English Site here.
JR Harajuku, on the Yamanote Line.
Meiji-Jingumae station on the Odakyu line.
2F 3-25-15 Jingumae, Shibuya-ku, Tokyo
All photos by Weekender