One Of Japan’s Largest Resort-Style Outlet Malls
Karuizawa Prince Shopping Plaza is a sprawling outlet mall located in the resort town of Karuizawa, Nagano Prefecture. Spanning approximately 240,000 square meters, this open-air shopping complex features over 200 stores offering international and domestic brands at discounted prices. The plaza is divided into several zones, including the East Area, West Area, New East Area, New West Area, Taste Area and Garden Mall, each with its own character and selection of shops.
What sets this shopping destination apart is its stunning natural setting. Positioned at the foot of Mount Asama, an active volcano, the plaza offers breathtaking mountain views while you browse. The complex opened in 1995 and has since expanded multiple times to become one of Japan’s premier outlet destinations. Visitors can find everything from luxury fashion brands like Gucci, Prada and Armani to popular casual wear from Gap, Nike and Uniqlo, as well as Japanese brands and specialty shops.
Beyond shopping, the plaza features numerous restaurants and cafes serving both Japanese and international cuisine. The Aji-no-Machi area is particularly popular for its dining options. The complex is also conveniently connected to Karuizawa Prince Hotel and the adjacent ski resort, making it an ideal spot for combining retail therapy with outdoor recreation.
Best Times To Visit Karuizawa Prince Shopping Plaza
The shopping plaza is open year-round, but each season offers a unique experience. Summer (July-August) is particularly popular as Karuizawa’s cool mountain climate provides relief from Tokyo’s oppressive heat—temperatures typically range from 15-25°C (59-77°F). Spring and autumn offer pleasant weather and beautiful foliage, with fewer crowds than summer. Winter transforms the area into a snowy wonderland, perfect for combining shopping with skiing at the adjacent Prince Snow Resort.
Weekdays are generally less crowded than weekends, especially during peak summer and winter holiday seasons. The plaza hosts seasonal sales events, with particularly significant discounts during New Year and Golden Week. If you’re seeking the best deals with manageable crowds, consider visiting on weekday mornings during spring or autumn.