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Headline

The Voice of Tokyo for over 50 Years

JAPAN’S NO.1 ENGLISH LIFESTYLE MAGAZINE

Serch Form
Latest Issue
About Us

CONNECT WITH US

  • Instagram
  • Facebook
  • Twitter
  • Youtube

New Meguro Shop Offers Unique Cubic Take on Sandwiches

By PRTIMES

By

You’ve never eaten a sandwich like this!

Wawich, a new sandwich shop in Tokyo produced by Bear Branding Inc., offers sandwiches with ingredients packed into an eight-centimeter-square cube of bread.

It’s a Japanese sandwich that’s not just delicious, it’s fun to look at!

The bread is made with Japanese wheat or whole grain flour, and the vegetables are also sourced in Japan.

Wawich is short for “what a sandwich!” and the visual design of the shop was based on a brand identity of “fun.” The shop reached 248% of its goal on crowdfunding site Makuake before opening.

Wawich is just a seven-minute walk from Meguro Station.

For more information, visit the official website or PR TIMES (Japanese only)