The annual Shinise Festival (celebrating shinise — Japan’s long-established heritage brands) returns this October with the theme “Signature × Something Special.”

Taking place in Fukutoku Garden and along Nakadori Street in Nihonbashi, Tokyo, the festival highlights Japan’s oldest shops and makers through:

  • Traditional craft workshops suitable for all levels

  • Tastings of sake and craft liquors from historic breweries across Japan

  • Displays and exhibitions featuring rare and timeless products from heritage makers

  • A special Noh performance in the Kanze style

The event offers a unique glimpse into how centuries-old Japanese traditions continue to influence contemporary culture.