It’s a festival that is notorious for its two-day spree of dancing, drumming eating and drinking. Set up around the Shinbashi SL Square, one of the main attractions is the Yukata Beauty Contest. Participants are ranked based on their yukata design and interview answers, and winners receive a cash prize of ¥100,000 and a four-night trip to Hawaii. Further in the venue, a stage stands erect for the Bon Odori, which is a type of traditional dancing that honors ancestral spirits. Yagura, a wooden stage set for musicians and singers, allows visitors to dance in a clockwise direction around the stage. With an army of kids, taiko drummers, traditional dancers and local bands rallying together, the Shinbashi Koichi Festival is certainly a great way to spend a cool summer night. This year’s festival will be held online.