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April 13, 2021

Sanrio Exhibition-The Beginning of Kawaii

–・Sep 17, 2021–Jan 10, 2022・Tokyo City View 6-10-1 Roppongi, Minato-ku

Since its birth, Sanrio has produced countless characters and products that have come to represent Japan’s kawaii culture today. This exhibition looks back at the last 60 years of Sanrio’s history and how kawaii culture has flourished, allowing us to see things from the company’s perspective. Over 80 items such as products, documents and original sketches as well as over 400 characters can be seen on the 52nd floor of Mori Tower.

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