Chocolat de Easter Photo Competition

Easter has long been ignored in Japan, but French premium chocolate maker Valrhona is set to change that with their Chocolat de Easter event, now in its second year. The chocolate manufacturer is introducing some of the holiday’s delights to Japan, including Easter egg hunts and Easter basket making events. They’ve also put Japanese chocolatiers’ creativity to the test to make Easter-themed creations to delight the eyes as well as the tastebuds…

And now it’s your turn! Valrhona is running a social media campaign to solidify the marriage between Easter and chocolate in Japan and needs your help.

How to participate

Submit photos via Facebook or Instagram along with one of the following hashtags:

#ショコラdeイースター2017   (Chocolat de Easter 2017): Feature your best shot of the Easter event location, etc

#イースターテーブル   (Easter Table): A display of an Easter lunch, dinner, party atmosphere, etc

#イースターギフト   (Easter Gift): An Easter-themed gift (bought or handmade) or Easter-themed wrapping, etc

For Instagram entries to be valid, you must be following @Valrhonajapon.
For Facebook, simply send the Chocolat de Easter page a message saying you’re joining in on the fun!

Win prizes

1st prize (one winner for each hashtag category) 

An assortment box of Valrhona chocolates, a chocolate bar-shaped magnet, your winning photo will be published on the Chocolat de Easter website, you’ll receive an invite to next year’s Chocolat de Easter press party.

Special prize

10 winners will receive a bar of Valrhona chocolate and a chocolate bar-shaped magnet.

Winners will be contacted via direct message after April 19, 2017.

More info:

Competition rules
This competition is for Facebook and/or Instagram users only. Contestants must set their user profiles to public. If a contestant submits a folder full of photos via Facebook, only the first image in that group will be eligible. Contestants can submit as many pictures as they like during the campaign period. Chocolat de Easter reserves the right to republish contestants’ images on the Chocolat de Easter site and related social media accounts. The photo must be taken by the user of the account that its published on. Contestants can use any medium to take the photo, whether it be a smartphone or a digital camera, etc. Should the image include a person, the onus is on the contestant to gain permission from the person in question. Chocolat de Easter takes no responsibility privacy infringement issues if photos include people. The contestant is fully responsible for any dispute from a third person regarding the above. If the image does not contain a relevant hashtag, or if the contestant does not follow any of the other requirements, their entry will not be valid. Advertisements, sponsored photos, or similar are not valid entries. Any images or text with malicious content will be deemed invalid and either deleted or otherwise dealt with.


Apr 06 2017 - Apr 16 2017


All of the day

More Info

Event website

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