With the 2020 Olympics ahead, the number of visitors from abroad has reached a record high. It’s safe to say Japan has never attracted more attention than now.
These days, tourists are more interested in collecting experiences than material goods, and Harajuku Kawaii Tour was established with this change in mind. The tour takes visitors through this mecca of kawaii culture, a cuteness unique to Japan. The tour’s guides, who dress in Lolita cosplay, know every inch of the city, giving tour participants a real taste of Japanese pop culture.