New Kimono Fashion Brand Combines East and West for a Bold Look

Here comes what looks to be one of 2018’s signature styles: Kiiro, a new brand of kimono for women who enjoy a fashionable lifestyle.

Kiiro means “effective color” in Japanese, and reflects the addition of modern color and stylings to Japan’s traditional kimono. That includes accessories such as scarves and attachable collars and sleeves for an inspired combination of east and west.

For its launch, Kiiro is taking over two floors of Isetan Shinjuku. The second floor of the department store will feature kimonos in dressy western style matched with clutch bags and other accessories.

The seventh floor will feature kimonos created with unique patterns not found in traditional Japanese fashion.

The event will take place from January 17 to 29.

 

For more details, visit Istetan Shinjuku or PR TIMES (Japanese only)

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