One of Tokyo’s trendiest streets just got a little cooler with the opening of a store that should please both hard core sneaker heads and fashionistas alike.
The Reebok CLASSIC Store opened last month on Harajuku’s Cat Street, and true to its name, it offers a blast from the past experience as soon as you walk in the door: the far wall of the two-story store is lined with vintage ads that span two floors and three decades of sneaker style. Make your way up the second floor to find a carpeted hangout area with coffee table space and room for rotating gallery exhibits alongside Reeboks both throwback and modern.
Throughout Reebok’s history during the rise of the “sneaker as a fashion statement” era in the 80s and 90s, one of its best known lines were the Ventilator running shoes. First launched in 1990, this running shoe was built to keep its wearer’s feet cool and comfortable on runs, but its signature look was quickly recognized as a trendsetter across genres and levels of society. Reebok took notice, and as the years followed, the Ventilator took on a variety of colors and patterns as designers and artists of all stripes teamed up with the brand to bring a breath of fresh air to the shoe line.
Visitors to the Reebok CLASSIC Store will be able to find a broad range of Ventilator colorways—from time-honored simple patterns to more daring styles—at the CLASSIC Store. And, as sneaker aficionados know, part of the fun of the shoe-buying game is picking up limited-time mashups and highly original colorways, so keep your eyes peeled for those rare collaborations—but you’ll have to act fast as these models often sell out as quickly as they’re announced.
Alongside the vintage-themed Ventilators, the Instapump Furys, and many other shoe lines, the Reebok CLASSIC Store is also fully stocked with apparel, featuring casual gear that will have you looking your best as you stroll around town or lounge out over a lazy weekend. One of the signature pieces to pick up is the CLASSIC Starcraft logo tee, featuring the characteristic design coupled with the Tokyo name that is synonymous with global style: a great gift for a shoe fan back home or for yourself.
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