Japan’s obsession with everything kawaii sometimes borders on the bizarre, but the “hamuketsu” craze takes top prize for its fixation on hamster butts.
What started as just-another-Japanese-trend on the internet became a full-blown craze, launching two books devoted to images of furry hamster derriere and their own Facebook page. Netizens coined the trend as “hamuketsu” which literally translates to hamster butts.
More than 40,000 copies of the compiled collection of hamuketsu photos flew off the shelves and a third book is already in the works.
A 72-page collection published by Sekai Bunka Publishing Inc features all kinds of hamsters in a variety of poses. One thing in common throughout the book titled “Kawaisa-ni Monzetsu Hamuketsu” or “Hamuketsu-So Cute You Could Faint” is that the rodents all have their behinds toward the camera.
Publishing company Basilico Co printed 15,000 copies of its 96-page book, simply titled “Hamuketsu.”
A Facebook page specifically dedicated to their furry behinds has thousands of fans and hundreds of photos have been shared on the page.
Male hamsters appear to be more popular because they have bigger and rounder buttocks, Basilico said. “The great thing about hamuketsu is that it is delightfully cute,” a spokesman for the publishing company told the Wall Street Journal. “I can’t stop smiling when I see these bottoms.”
What’s so cute about hamster butts? We have no idea but it’s less conspicuous to stare at them, right?
By Maesie Bertumen
Image: “Diving for gold” by Erik/Flickr
Hamster butts, hamuketsu, kawaii