10 Notable Retail Openings in Tokyo


If you’ve taken a walk down Omotesando or Aoyama recently (perhaps past the long lines of Max Brenner and KuKuRuZa), you may have noticed some new shops popping up and plenty of new construction.

By Sami Kawahara

If you haven’t, we’re here to update you on some noteworthy retail additions and expansions around Tokyo, from the end of last year to the beginning of this one.

Although the sales tax increase that took place in March—the first one in 17 years—has recently slowed down consumer spending, according to The Telegraph, it hasn’t stopped global designers and brands from expanding to the east or revamping their existing stores.

Here are some of the notable shops:

1. Christian Louboutin

The new flagship in Aoyama is the 7th store in Japan for Christian Louboutin. This location, designed by Louboutin himself, holds the largest space worldwide for men’s collections. Check out the shop if you’re interested in all of the season’s newest looks, or some snake skin shoes for a mere 1 million yen.

Debut Date: December 2013
Where:  3-17-6 Minamiaoyama, Minato-ku (Aoyama)

2. Alexander Wang


Alexander Wang opened his first flagship and standalone shop in Japan last year. Similar to the designer’s fashion collections, the three-story store has a minimalist aesthetic with white marble and concrete walls throughout. Ready-to-wear menswear and accessories, as well as womenswear, handbags and his “T Line” are featured here.

Debut Date: October 2013
Where:  5-3-20 Minamiaoyama, Minato-ku (Aoyama)

3. BOSS by Hugo Boss

The first BOSS flagship store in Japan was revealed last year, featuring a unique design by Japanese architect Norihiko Dan. This three-story store is lined with steel-framed reinforced concrete around the cylinder-shaped building, and houses the menswear collections of BOSS and HUGO.

Debut Date: November 2013
Where: 5-1-3 Jingumae, Shibuya-ku (Omotesando)

4. Free People


In addition to their shop-in-shop at Lumine in Shinjuku, Free People opened its first freestanding store outside of the US between Omotesando and Shibuya. The combination of vintage and new design is tastefully held together thanks to the green/boho feel on the outside.

Debut Date: October 2013
Where: 6-16-23 Jingumae, Shibuya-ku (Shibuya)
Image: tokyo-fashion.tumblr.com


Celine, Loewe, Givenchy


The seven-floor building in Omotesando that houses LVMH Group’s office, showroom, and retail spaces is rearranging the space for its brands. Previously occupied by Fendi, Donna Karan, Celine and Loewe, the area is now being prepared for a new Givenchy store and revamped Celine and Loewe shops.

Debut Date: 2014 TBD
Where:  3-5-29 Kitaaoyama, Minato-ku (Omotesando)

Also related to LVMH…

LVMH, along with real estate developer powerhouse, Mori Building Co., recently announced their ¥83 billion ($799 million), 19-level building project in the upscale Ginza neighborhood. Thirteen floors above ground and six floors underground will house retail and office spaces; The partnership hopes to capitalize on the forecasted increase in consumer spending leading up to the 2020 Olympics.

Debut Date: November 2016
Where: Ginza
Image: twitter @tokyofashion

6. Kering

Balenciaga and Alexander McQueen


Across the way from the LVMH building, on the other side of Aoyama Dori, Balenciaga opened its first two-story flagship in Aoyama on March 29th. Alexander McQueen, owned by the same company as Balenciaga, should be up and running near the iconic Prada Building in Aoyama in the near future too.

Debut Date: March 2014
Where: 5-1-3 Minami-Aoyama, Minato-ku (Aoyama)
Image: Balenciaga Facebook

7. Alice & Olivia

Alice and Olivia, a US-based brand that was founded in 2002, opened its first shop in Japan with two floors of chic design in Omotesando. The layout of the boutique, designed by designer Stacey Bendet, goes hand-in-hand with the contemporary and playful qualities of the brand.

Debut Date: December 2013
Where: 6-2-9 Jingumae Shibuya-ku (Omotesando)

8. Chanel


Located in Omotesando, the famous seven-floor Gyre Building (five floors above ground, two below) opened in 2007 and houses high-end brands, including Maison Martin Margiela and Chanel. Chanel is in the process of expanding and taking over the prominent Bulgari space on the first floor.

Debut Date: 2014 TBD
Where: 5-10-1 Jingumae, Shibuya-ku (Omotesando)
Image: Flickr/Naoya Fujii

9. Kate Spade


The new three-story flagship in Ginza is the latest retail development for the brand and will even feature a “Kate Spade Suite” bar serving cocktails and sweets on the 3rd floor. Hints of their motto—“live colorfully”—will be accented throughout the three levels.

Debut Date: April 2014
Where: 5-5-19 Ginza, Chuo-ku (Ginza)
Image: www.fashionsnap.com

10. Coach


With slow sales worldwide, Coach is working hard to revamp and boost its brand, with a flagship opened in Omotesando last year and a new store design concept planned for later in the year. Coach is developing a “next generation retail outlet” in collaboration with famous New York designer, William Sofield. The new store concept will be revealed this fall in Beverly Hills, New York, and Tokyo.

Debut Date: Fall 2014
Where: Shinjuku District
Image: www.design-milk.com

Other developments to look out for:

Blue Bottle Coffee

Blue Bottle Siphon Bar

California-based coffee company, Blue Bottle Coffee, has been a wild success in San Francisco and New York, and recently confirmed their plans to expand to Tokyo. With the “single-origin beans prepared by skilled baristas” Third Wave coffee trend popular in SF, NYC, and Tokyo, the company is also looking at two other locations in Roppongi and Shibuya.

Debut Date: 2014 TBD
Where: 1-4-8, Hirano, Koto-ku (Kiyosumi)
Image: Flickr/kennymatic

Intersect by Lexus


Lexus opened their first flagship store worldwide with a unique concept of experiencing the brand without being behind the wheel of the car. The space serves as a cafe, event space, and lounge, and there are talks of New York to follow with an opening in 2015.

Debut Date: August 2013
Where: 4-21-26 Minami Aoyama, Minato-ku (Aoyama)
Image: Flickr/CLF



Long-time speculation about a new Apple store in Omotesando seems to be proving true, according to Bloomberg. It would be Apple’s first store to open in Japan since 2005, and it has been reported that the space will be three levels, two of them underground.

Where: Presumed to be near Omotsando Station exit A2.
Image: www.macrumors.com

Main Image: Flickr// tokyofashion



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