Service provides Hong Kong diners with Japanese seafood in under a day


Diners in Hong Kong can now add “fresh seafood delivered from Japan” to their life’s little luxuries, thanks to a Japanese transport firm that can fly fresh marine products straight to their plates.

The service, introduced in October by Yamata Transport Co’s International Cool Ta-Q-Bin division, delivers perishable marine products from Japan to Hong Kong overnight, letting customers enjoy premium Japanese seafood, even if they’re miles away.

Crates of fresh crab and prawns are transported aboard All Nippon Airways flights from Naha, Okinawa Prefecture, and arrive in Hong Kong within 24 hours. The company ensures they arrive at the right time of day.

Prawns just swimming in a fish farm in Amakusa, Kumamoto Prefecture 35 hours earlier are served in a Japanese restaurant in the Kowloon district of Hong Kong. The prawns could fetch up to 2,000 yen (around $20) a piece.

Kazuhiro Eto, the executive chef, says fresh seafood are a hit among consumers in Hong Kong. “Hong Kong people are willing to pay for delicious food,” Eto said.

Naha airport’s proximity to the rest of the region plays a part in the success of the “cool delivery” service, which has now expanded across Asia.

ANA is keen to expand the market for perishable foods in Asia, as domestic agricultural producers are increasingly eyeing overseas markets, The Asahi Shimbun reports.

Yamata Transport sends parcels with a minimum weight of 2 kilograms starting from 6,050 yen ($60) to any point in Asia.

ANA plans to increase the number of flights to Singapore and other Asian cities, said Sei Suehara, an official at the airline’s Kyushu office, amid growing demand from individuals ordering online from the Yahoo Hong Kong website.

By Maesie Bertumen

Image: numbphoto/Flickr



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