Samsung Electronics, the latest multinational company to come under fire from Chinese media, has apologized for problems with some mobile phones in China.
Samsung was forced to apologize after a broadcast on China Central Television took a swipe at the South Korean smartphone maker for defective memory chips.
CCTV alleged Samsung’s Note and S series smartphones were crashing due to faulty memory chips and criticized its repair policies.
In a statement on its Chinese website, Samsung said, “As far as management problems caused by incovenience to our customers, we offer our sincere apologies.”
Samsung said it will fix the Galaxy S3 and Note 2 smartphones free of charge, and refund customers who already paid for repairs at authorized service centers. The company will also offer replacements or refunds for phones that could not be repaired.
The company added it welcomes the media scrutiny.
Chinese sales accounts for 14% of overall revenue of Samsung, the world’s biggest smartphone maker.
In a separate issue, Taiwan’s Fair Trade Commission have reportedly levied a fine of 10 million Taiwanese ($340,000) over allegations that Samsung had paid money to people to criticize rival’s products.
Foreign firms Apple and Starbucks have been attacked by Chinese media in recent months. In April, Apple CEO Tim Cook apologized over its repair and warranty policies deemed “discriminatory” by Chinese customers.
Starbucks was the recent target of criticism for allegedly overcharging its Chinese customers for its products.
By Maesie Bertumen