Glitz, glamour and glitter: join the Tokyo fashion world’s most important annual extravaganza as fashionistas, models, editors, stars and designers flood the swanky boutiques of Omotesando for Fashion’s Night Out.
On September 8th, Fashion’s Night Out will hold its opening ceremony in Omotesando Hills, complete with some entertainment provided by local stars and models. Get there early to secure a spot – if you’re lucky enough, you might catch a glimpse of a famous designer. Following the ceremony is shopping time, so head out to posh Omotesando and get your wallet ready for some action – or just take advantage of the best night of the year for people-watching…
Over 450 shops are participating, spilling all the way out to Aoyama and Harajuku and each presenting different activities, promotions and freebies for visitors. Make a beeline to your favorite boutiques for celebrity appearances, limited-edition products and DJ performances – there’s even a stamp rally. (Our favorite part of last year’s Fashion Night Out was getting a small and sparkly face painting at Marc by Marc Jacobs, then forgetting all about it and walking home to the puzzled stares of passersby.)
It’s not all about the glam: Fashion’s Night Out, which was originally conceived by editor Anna Wintour also supports charities, so some of the money you spend goes towards good causes such as the Great East Japan Earthquake relief and Children Without Borders.
When: Saturday September 8th. Opening ceremony from 17:00, shopping event from 18:00.
Where: Opening ceremony at Omotesando Hills, and boutiques of Omotesando, Aoyama and Harajuku. For full details of shops participating in Fashion’s Night Out, click here (Japanese).
How much: Free (unless you shop!)
By Vivian Morelli