Time for a make-up shake up: toss out the old and fill your beauty bag with these natural and organic brands instead.
Foundation by TV & Movie
One of Japanese brand TV & Movie’s bestsellers, the 10 Min Mineral Powder Foundation not only protects your skin with SPF40 but also naturally adjusts to suit your skin tone. Best of all, it’s not dry like regular powder foundation as it contains natural oils including argan oil, olive oil and camellia oil.
Blush by MIMC
Created by Kotobuki Kitajima, MIMC uses 100% mineral and organic ingredients, and aims to “take care of your skin with make-up.” Look out for their 2017 S/S 10th Anniversary Collection, which features this pressed Bio Moisture Cheek color made from minerals, plant serums and natural dye.
Eyeshadow by Alima Pure
Founded in Portland, Alima Pure believes in “minimal ingredients for maximum impact.” This proudly carbon-neutral brand incorporates pure mineral pigments, nourishing plants oils, and soothing botanicals in their luxurious range. Their Luminous Shimmer Eyeshadow is available at Cosme Kitchen branches in Tokyo, and our first choice for summer is this beautifully subtle Chai color.
Eyeshadow by Zuii Organic
Whether you prefer a smoky eye or a pop of color on your lids, this new Certified Organic Duo Eyeshadow Palette range by Australian brand Zuii satisfies all tastes. The brand’s unique talc-free blend of rose, chamomile and jasmine powders are enriched with natural vitamins and minerals. We can’t wait to try the purple Pout Grape duo.
Mascara by Aqua Organic
Japanese brand Aqua Organic was founded in 2014 and uses fresh fruit extracts in their natural cosmetics. Even this mineral mascara, which lengthens and separates lashes beautifully, contains extracts including grapeseed, yuzu fruit, and loquat leaf.
Lipstick by Naturaglace
Using organic plant extracts, minerals and essential oils, Japan-made Naturaglacé products are 100% natural. With a base of olive oil and jojoba oil, this Rouge Drop Moist lipstick goes on smoothly, melting onto the lips, and moisturizing while providing a chic berry hue.