Fast Retailing Co. opened its largest Uniqlo store in central Shanghai with 6,600 square meters of floor space lined with casual clothing.
Hundreds of people were already waiting hours before the store’s opening on September 30. When doors finally opened at 10 am, customers made a beeline for the racks of clothes. The most popular items were reportedly the Heattech line of underwear and the Ultra Light Down line of outerwear.
Pan Ning, CEO of Fast Retailing (China) Trading Co, said Uniqlo will enter a “new phase of its development” with the opening of the store in Shanghai.
The Japanese clothing chain currently operates more than 200 stores in the country—the new outlet is the 46th in Shanghai. Uniqlo said it plans to expand across China with 1,000 outlets by 2020.
The flagship store in Shanghai is 30% bigger than its previous largest outlet in Tokyo’s Ginza district, and contains branches from other stores managed by Fast Retailing, including GU.
“We would like to enrich Chinese consumers’ lives with outstanding quality and services,” the CEO said.
Uniqlo’s growing presence in China has encouraged other Japanese retailers to expand in China despite simmering anti-Japanese sentiment amid a territorial row in East China Sea.
By: Maesie Bertumen