Farming Frontier 2012

Environment Events Trends & Culture - November 27th, 2012

Tokyo Big Sight welcomes Farming Frontier 2012 event

Remember when we told you about the snow mango, the fruit which has been developed in Hokkaido using heat from onsen and cold from local snow to trick it into ripeness just in time for the festive season?

We also mentioned the Farming Frontier event, at which the Japanese Government (specifically the Ministries of Economy, Trade and Industry, and for Agriculture, Forestry and Fisheries) will showcase some of the new developments in the industry, while also supporting earthquake and disaster reconstruction.

As Nancy Singleton Hachisu put it on our Facebook page, “part of the push here is to show young Japanese that a farming lifestyle can be cool…or better put…desirable. METI and MAFF are teaming up to promote Japanese food in the world and at home. We all know how those convenience stores are filling in the gaps for casual meals. But to what cost?”

All this is explained a little more in our feature on some of the people taking part, where you can also find out more about Hachisu, who is an inspiring individual who comes from California and lives the good life in rural Japan.

The ministries have come together to present Farming Frontier at Tokyo Big Sight, an event they call a “Food and Farming Festival linking producers, consumers and Japan to the world.”

You’ll be able to taste food from the regions of Japan doing such interesting work (tasty local beef included), learn and taste on Sake Street, see star chefs from Europe on stage talking about Japanese food and ingredients and much more – you can even see lettuce being grown by solar power within Subway sandwich stores and, if you like, milk a cow or visit the petting farm.

Entry to the event is entirely free.

When: Saturday and Sunday December 1 & 2, 10am – 5pm

Where: Tokyo Big Sight, West 3 & 4 halls plus rooftop exhibition space.

You can watch more videos like this, in English, at the Farming Frontier website.

Main image: Tokyo Big Sight by ksuyin on Flickr.