UK targets Asian tourists, enlists James Bond as special agent

China Entertainment Featured World - October 19th, 2012

The UK is targeting Asian travelers with a campaign which will entice those who are attracted to the high life. Celebrating its culture in conjunction with the 50th anniversary of the beginning of one of its most famous exports, the James Bond film franchise, the UK is offering something special.

The lucky visitor who follows the campaign and wants to become ‘Agent UK’, will get the keys to an Aston Martin car, another symbol of the UK, for a weekend. The UK is hoping to build on the success of the London Olympics and transfer some of the good feeling such a sporting event can give the world into its tourism industry. Worldwide viewing figures for the Games are reported to have been in the billions, a big reason for countries such as Japan bidding for the 2020 Games.

Take a look at the video below and see what you could be in for.