Fashion Week Tokyo

Events Fashion Trends & Culture - October 11th, 2012
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Think it’s getting too chilly to even think about next summer’s wardrobe? Brace yourself and snap back momentarily to summer heat mode, as Fashion Week takes over Tokyo from Oct. 13-19, and it’s never too early in the fashion world to prepare for next year!

After New York and Paris, it’s Tokyo’s turn to host its Fashion Week to preview the spring and summer collections of 2013. Not familiar with this concept? “Fashion Week” is a fashion festival held twice a year in the world’s fashion cities (think Paris, Milan, London, New York and Tokyo), during which the trends for the next season are born from the latest collections that are unveiled at fashion shows and exhibitions.

Basically, the trends that are revealed during Fashion Week will set the mood for your 2013 spring and summer shopping spree; whether or not you care about trends – that’s what shops will carry. After each high-end collection is presented, you can imagine all the designers for cheaper chains running back to the office to reproduce those styles, which will be sold everywhere a few months later.

Tokyo Fashion Week will present Japan’s latest creations, showcased to the world from various locations in Tokyo. Established names as well as up-and-coming designers will display their latest collections. Names to look forward to include Cune, with its colourful, almost cartoon-esque designs, the clean patterns of Jun Okamoto, as well as the elaborate creations of fur fur.

Only a lucky few get to attend the runway shows: press, designers, buyers, photographers and a handful of fashionista bloggers. Yet, you can live stream some of the runway shows from the comfort of your sofa, by simply visiting the website (click here for details) or you could check out some great pictures.

And, as usual, the area surrounding Omotesando will be brimming with stylish peeps, so have a stroll around to indulge in some people-watching during that week.

Mercedes-Benz Fashion Week Tokyo, October 13 – 19 (view the official website here)


Vivian Morelli