Toys“R”Us, Japan Announces 2011 Hot Toy List

Families Trends Trends & Culture - November 22nd, 2011

Toys“R”Us, one of Japan’s leading dedicated toy and baby products specialty retailer, today announced its 2011 Hot Toy List, which features 20 of the most exciting new toys for Christmas.

Highlighting this year’s most anticipated items in five categories—boys, girls, learning/family, video games, and active play—the list is a valuable guide for parents and other gift-givers as they begin their holiday shopping.

Marking the start of holiday season, the company also issued its annual Christmas Catalogue, which features over 600 items that children will be delighted to discover under the tree on Christmas morning.

The 40-page, full-color catalogue is packed with promotions valid from November 18 through December 11, including great deals on items throughout the catalogue, 2,000 yen in coupons for purchases of 6,000 yen or more, and a quiz for loyalty program members in which members can enter to win a 5,000 yen gift card.

The Christmas Catalogue is now available free of charge at Toys“R”Us, Babies“R”Us and Toys“R”Us Express stores nationwide.

Customers can also consult our very knowledgeable and friendly associates for help selecting the perfect present from our extensive assortment of products for kids and babies.

Monika Merz, President, Toys“R”Us, Asia Pacific said, “This year’s Hot Toy List includes a great collection of trendy toys and perennial favorites, all new for 2011.

Many items are highly innovative, such as the Learn by Touch! Anpanman Pad, Virtual Masters Real fishing game and Air Swimmers eXtreme.

Together with our Christmas Catalogue, the list provides a wealth of information on season’s hottest toys and trends, and is a wonderful resource for parents and other gift-givers who want to make Christmas magical for the children in their lives.”

The 20 toys on this year’s Hot Toy List are available at Toys“R”Us stores across the country and on the Toys“R”Us Online Store (, where customers may also view a digital version of the Christmas Catalogue.


• Danboru Senki LBX Odin/ Pandora/ Fenrir Best Teamset (Bandai)

• Disney Cars Tomica: Transforming McQueen Playset and Transforming Mater Playset (Takara Tomy)

• Fast Lane Wild Fire Monster Truck (Toys“R”Us)*

• Kamen Rider Fourze Henshin Belt DX Fourze Driver (Bandai)

• Pokemon Electronic Picture Book (Takara Tomy)

• Power Rangers Gokaiger – Ranger Key Series DX Gokai Galleon Buster (Bandai)


• 3D Deco Card Maker DX Designer’s File Set (Bandai)

• Koeda-chan Treehouse (Takara Tomy)

• Licca-chan Baskin Robbins 31 Flavors Ice Cream Shop (Takara Tomy)

• Suite PreCure Healing Chest (Bandai)

• Sylvanian Families 3-Story House Gift Set (Epoch)*

• Tamagotchi Tama Heart Collection Tama Profy (Bandai)


• Air Swimmers eXtreme Clown Fish (Rangs Japan)

• Chuggington Motorized Series Wilson & Vee Playset (Takara Tomy Arts)*

• Tacchi de Chiiku! (Learn by Touch!) Anpanman Pad (Bandai)

• Virtual Masters Real Fishing Game (Takara Tomy Arts)

Video Games

• Mario Kart 7 for Nintendo 3DS (Nintendo)

• Nintendo 3DS portable game console (Nintendo)

Active Play

• Anpanman Swing Park (Agatsuma)

• Ripstick Deluxe Mini (Rangs Japan)

* Indicates items that are exclusively available in Japan at Toys“R”Us.