Japanese consumers offered choice of carriers for first time.

Apple today announced the iPhone 4S,  with new features including Apple’s dual-core A5 chip; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking.

The updated smartphone will be available from two of Japan’s top cellphone carriers, Softbank (current sole provider) and KDDI. Apple have followed this pattern in other markets, in the U.S. iPhone is available on three networks and in the U.K. the device is available on four networks.

With the launch of iPhone 4S also comes the launch of iOS 5, with over 200 new features; and iCloud, a breakthrough set of free cloud services that work seamlessly with iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

“While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.” he said.

iPhone 4S will be released on October 14th from Softbank and AU stores.

More info: www.apple.com