Umbrellas to brighten up Japan’s rainy season

Trends Trends & Culture - June 1st, 2011

Tokyo during rainy season means seas of clear plastic umbrellas. Millions are sold at convenience stores every year in Japan, perfectly illustrated in Sofia Coppola’s Lost in Translation.

But when umbrella shopping why stick to the environment destroying disposable types?

Umbrellas in MoMA store
MoMA store in Omotesando sells a great selection of designer goods, like the Sky Umbrella above (¥10,080) and the rainbow umbrella (¥7,980), both designed by Tibor Kalman. When you’re walking across Shibuya’s scramble crossing carrying one of these, you’ll really stand out from the crowd.

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