Reebok Pump 20th Anniversary

Events - November 30th, 2009
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Tokyo Designed is a new blog from The Weekender, cool hunting and celebrating all things Designed, from graphics and products, to gadgets and apparel in the worlds biggest and coolest city: Tokyo!

Reebok celebrated the  20th anniversary of ‘The Pump’ in high style in the Mado Lounge, on the top of Tokyo’s tallest skyscraper; Roppongi Hills’ Mori building.

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Breakdancers did their thing to ‘Pump up the Jam‘ and Daft Punk, ‘Harder Better Faster Stronger‘. The bar served themed drinks and a giant screen showed vintage Reebok adverts, some of them were hilarious.

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A great feature to promote the brand was a limited gallery installation featuring plastic wrapped ‘Pumps‘ from cool sneaker stores around the world. The installation encouraged interaction with the drinking revelers, it was a good job it was only a temporary show as the display was taking some damage!

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Tokyo is a great city for designer products, colliding the best of Western and Eastern culture. Japanese street wear is obviously one big part of that and the Reebok party went down a storm… Could this be Reeboks revival?

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In the upcoming December 4 WEEKENDER, there will be a fashion spread all about sneakers; and one lucky lucky person will win a customized pair of Adidas, they can design themselves from the new Mi Adidas project.